Wednesday, March 7, 2012

Hone your craft with The Balvenie

Don't normally pass along stuff like this, but... this looked kind of cool, and a good opportunity for any Philly craftspeople. Please pass this along to anyone who might qualify: William Grant & Sons is very serious about supporting the arts and craftspeople, this is for real. Not to mention...the distillery is gorgeous, and the whisky is delish. See the link at the end of this press release to apply.

THE BALVENIE SEEKS CRAFTSMEN AND ARTISANS IN PHILADELPHIA FOR ONCE-IN-A-LIFETIME “RARE CRAFT FELLOWSHIP”
The Balvenie Single Malt Scotch Whisky announced today the launch of the Balvenie Rare Craft Fellowship – a once-in-a-lifetime opportunity for American craftsmen across the country to a money-can’t-buy trip to Scotland to spend time at the legendary distillery and apprentice under another local craftsman of their choosing.  In addition, the recipient will be granted a $5,000 stipend towards materials, and four runners up will receive a $2,000 grant and a trip to New York to showcase their work. The Balvenie is seeking craftsmen in Philadelphia to apply to partake in this extraordinary celebration of the nation’s craftsmanship.
Craftsmen selected to participate in this unprecedented Fellowship will be discovered over the course of the 2012 Balvenie Rare Craft Roadshow, when the Balvenie Brand Ambassador Nicholas Pollacchi will hit the road in a custom hand built Morgan sports car in search of the workshops, lofts, studios and stores where the American craft revival is taking place and celebrating the craftsmen who are leading that revival. The Rare Craft Roadshow will be coming to Philadelphia on April 2 and 3, where Nicholas will meet with a selection of local artisans, all of whom will be in the running for the ultimate award!
The two-week fellowship in Scotland will feature a week at the historic Balvenie distillery, where they will learn more about the traditional crafts of whisky making. They will also have the rare opportunity to work with legendary malt master David Stewart to select whiskies for a very special “Craftsman Edition” of the Balvenie, to launch in 2013. The four runners-up will also each be offered the exclusive chance to exhibit their work to buyers and collectors in New York in the fall at The Balvenie Whisky Den, a pop up space in downtown Manhattan dedicated to traditional crafts.
           Craftsmen in the Philadelphia area, as well as those who wish to nominate someone, are encouraged to sign up immediately at http://www.thebalvenie.com/roadshow for this rare and singular opportunity.

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